How to Identify a Value Buy – Cashew Heights Case Study

Hello again, dear readers!

After the last two articles on how to market your property in a challenging market and case studies on how I achieved record-breaking prices for my seller clients in 2014, we finally have something for readers on the buy side! 

If you’ve been actively house hunting, you are probably familiar with and perhaps rather jaded by the marketing terms, “Value Buy!”, “Star Buy!” and its variations – these catchphrases have been overused and misused far too often. So today, I’d like to demonstrate what a true value buy should look like.

Value Buy Doesn’t Have To Mean Below-Valuation

Firstly, a sound investment doesn’t have to mean buying at a steep discount. (Although this is everybody’s ideal! ) Most buyers (and their agents) seem to think that simply checking past transacted prices for the particular development and then slashing the price by oh, say 10-20%, is The Way to getting a “value buy”.

That, my friend, is more likely to get you a rejected offer and disappointment. Sellers have access to the very same transaction data, so barring severe cashflow problems, a haunted house, or insanity, they’re unlikely to agree to getting ripped off.

A more sensible, realistic approach is to seek out properties that are undervalued, with good latent potential. This definitely takes more brain work and research, but less is left to luck and chance. So let’s get cracking!

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Cashew Heights

Nothing like a live example to illustrate a concept, so let me use an exclusive listing I have at Cashew Heights as a case study. Based on my price of $905psf for a mid-floor 1,658sft unit, I consider this a stellar example of a “Value Buy”, for reasons I shall subsequently explain. Continue reading “How to Identify a Value Buy – Cashew Heights Case Study”

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Property Showcase: Parvis @ Holland Hill

Parvis Site Plan

Development Name: Parvis (pronounced par-vee, though most refer to it as par-vis, yours truly included)
District 10, Freehold
Developer: Ho Bee Group & MCL Land
Address: 12/16/18 Holland Hill ( 3 blocks of 12 floors)

• 2-Bedroom (51 units): 990 – 1,440 sq ft
• 3-Bedroom (100 units): 1,700 – 2,260 sq ft
• 4-Bedroom (76 units): 1990 – 2,600 sq ft
• Penthouse (21 units): 2,300 -3,230 sq ft

Set atop Holland Hill, my first grouse was that vehicular access was only via Farrer Road, from the Queensway side, however my grumbles were soon forgotten once I reached the sprawling 246,000 square foot grounds.

You’ll notice the difference from the minute you hit the driveway, firstly the concierge front-desk to the left as you enter. A concept first made popular by SC Global with their flagship project The Marq, it’s now practically a standard for all luxury developments around the Orchard area, but something considerably rarer in the Holland area. Secondly, the basement carpark – 273 parking lots for 248 apartments – each generously-sized, and no narrow, awkward corners where you might scratch your beloved vehicle. The basement carpark is also unlike your usual depressingly dark and stuffy basement carpark. It actually feels rather bright and breezy thanks to good ventilation, and the modern sculptures placed at various spots are a welcome touch, breaking up the monotony of a space more known for function than form.
Continue reading “Property Showcase: Parvis @ Holland Hill”